1. Where did Paula get her inspiration for the Public Theater Identity typography?
She was reading a book on American wood type and saw an example that had letters in several different weights. She decided she wanted to use letter weight to represent the diversity of New York, the home of the Public Theater. 2. Why did Paula start painting and what does she paint? When her work became fully digital, she began painting fonts by hand to replicate the tactile nature of her previous work. 3. You have to be in a state of what to design according to Paula? A state of play. 4. With the Citi logo Paula said what was the most difficult part of the job? The most difficult part of the job was persuading them to use it. 5. What do you like or not like about Paula's work? I like the boldness of her designs, but some of them seem a little cluttered: for example, some of the Noise Funk posters (not all of them) have so much text that it's hard to pick out anything. 6. How do you think differently about typography now that you have seen this video? I feel like I appreciate it more now. I used to feel like it was a bit... overrated? An increasing number of businesses these days have been changing their logos to be only plain text, so I just wish they could be more creative when it comes to the typography. I suppose that's what makes people like Paula Scher important: being able to innovate and advance it as an element of graphic design.
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1. What type of designer is Tony?
Tony is a product designer. 2. What are 3 tips Tony gives you? One: look broader. Don't just look at the problem, look at the steps leading up to and after it. Two: look closer. See if certain details / steps are really important, or if they can be changed or removed. Three: think younger. Kids / young people aren't as habituated to daily problems, and will ask questions no one else considers asking. 3. Do you see the details? What can you do to help yourself become more detail oriented? Sometimes, though I can't claim to notice everything. It's important to pause when facing a problem or inconvenience, and to ask, "What could be done about this?" instead of simply accepting it as a part of life. |
Jewel HickmanNon-Worm Archives
May 2022
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